One of our inspirations for our Spring Summer 2011 collection was beautiful trompe l’oeil line drawings by the artist Natasha Law, who drew the oversized doll which became the invite for our Fashion Week shows. But getting from original drawing to final invitation includes many stages; mixing a special neon ink, printing presses, cutting out the doll parts and using rivets to manually attach the doll’s limbs.

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Neon pink ink

Doll parts on press

Printed

Mulberry tree rivets for our articulated doll

Riveting process

Men at work

Spring Summer 2011 show invitation