Mulberry has hit the beach for Spring Summer 2012, piling into retro caravans for a Seventies summer of fun. Inspired by the great British seaside – piers, arcades, donkey rides and sticks of rock – our new season is a riot of colour, classic British summers and camping cool!
We had a day at the beach creating our new season campaign, shot by renowned British photographer Tim Walker and shot on location in Brighton in front of its iconic pier and seafront.
We couldn’t have had a better day, crisp air and a bright blue sky! Our creative director Emma Hill and brand director Georgia Fendley want to say a huge thank you to everyone involved on the day’s shoot: our gorgeous models Lindsey Wixson and Frida Gustavsson, photographer Tim Walker stylist Edward Enninful, Ronnie Cooke Newhouse and her team at House and Holme, hair stylist Malcolm Edwards, make-up maestro Val Garland, set designer Andy Hillman and the whole production team.
We’ll be talking to those involved throughout the season, so keep an eye on the blog for all the interviews, features and Spring Summer moments over the next few months!
Images courtesy of Alison Tanner.
