The Blog

BESIDE THE SEASIDE

Mulberry has hit the beach for Spring Summer 2012, piling into retro caravans for a Seventies summer of fun. Inspired by the great British seaside – piers, arcades, donkey rides and sticks of rock – our new season is a riot of colour, classic British summers and camping cool.

Our seasonal campaign was shot by renowned British photographer Tim Walker on location in Brighton in front of its iconic pier and seafront.

Creative director Emma Hill and brand director Georgia Fendley want to say a huge thank you to everyone involved on the day’s shoot: our gorgeous models Lindsey Wixson and Frida Gustavsson, photographer Tim Walker stylist Edward Enninful, Ronnie Cooke Newhouse and her team at House and Holme, hair stylist Malcolm Edwards, make-up artist Val Garland, set designer Andy Hillman and the whole production team.

The location for our SS12 campaign shoot - Brighton Beach!

The location for our SS12 campaign shoot - Brighton Beach!

Mulberry Spring Summer 2012 campaign shoot, action!

Mulberry Spring Summer 2012 campaign shoot, action!

The Spring Summer 2012 catwalk looks!

The Spring Summer 2012 catwalk looks!

Malcolm and his team get going with the hair!

Malcolm and his team get going with the hair!

Pierside fun, the big wheel!

Pierside fun, the big wheel!

Assembling the set (complete with giant melting ice lollies!)

Assembling the set (complete with giant melting ice lollies!)

The traditional English pier scene

The traditional English pier scene

The view from the pier!

The view from the pier!

Lollipop sticks (jumbo sized)

Lollipop sticks (jumbo sized)

Set designer Andy Hillman with a giant candy bag

Set designer Andy Hillman with a giant candy bag

Putting up the beach huts!

Putting up the beach huts!

Setting up the shot

Setting up the shot

Andy overseas the shoot set-up

Andy overseas the shoot set-up

A stick of rock from the shoot, created by Andy Hillman

A stick of rock from the shoot, created by Andy Hillman

A traditional seaside snack board!

A traditional seaside snack board!

Beach huts and blue sky

Beach huts and blue sky

More props arrive...

More props arrive...

Our models get acquainted with the candy-coloured props

Our models get acquainted with the candy-coloured props

The set location - England's Brighton Beach

The set location - England's Brighton Beach

We couldn't have wished for a better day at the beach!

We couldn't have wished for a better day at the beach!

Final make-up touches

Final make-up touches

Model Lindsey Wixson with a giant cone!

Model Lindsey Wixson with a giant cone!

Pier, deckchairs, and models!

Pier, deckchairs, and models!

Sorting out the shoes

Sorting out the shoes

A seagull watches the action

A seagull watches the action