Our Spring Summer 2012 campaign was shot on the UK’s Brighton Beach, with the historic pier as the backdrop. We were so lucky to have a clear, crisp and bright day with blue skies and sunshine – certainly not a given in the depths of a British October!
Brighton Beach is a picture-postcard snapshot of a traditional British beach, with a pier, arcade games, seafront fish and chips and big wheel, all things that inspired our new season.
Brighton was a small, sleepy seaside town until the nineteenth century when a new railway from London opened to make it easier for tourists to visit. Brighton Pier is officially known as the Brighton Palace Pier, and was opened in a grand ceremony in 1899. The pier’s history features many British seaside traditions, including original amusement arcade machines in 1905, and a later concert hall and bandstand.
Pictures courtesy of Alison Tanner