Your name:

Yasmin Sewell, creative consultant and trend forecaster.

Where did we meet you?:

In your lovely Mulberry offices!

My earliest fashion memory is my mum making taffeta dresses with her Singer sewing machine in the 80′s – one of them was a one-shoulder number and it blew my mind.

My insider’s tip for next season? Printed puffer jackets – in fact anything voluminous on top is good.

To me, Mulberry stands for creativity and luxury, with a touch of British eccentricity.

The five things I can’t live without are my son, Knox Rocket, my Polly Push Lock bag, my vast collection of man-style shirts, Sky on Demand for when I miss my favourite TV shows and Alexandra Soveral’s ‘Sleepy Head’ oil.

It’s not just because I’m biased, but I do think London is the most exciting and innovative Fashion Week destination. It just always feels vibrant.

Hairy, scary (in a good way), fury, wild and brilliant – that’s how I would sum up Mulberry Autumn Winter 2012 show.