The Blog

Category Archives: Campaigns

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MEGHAN COLLISON

Meghan Collison is the beautiful star of our Spring Summer 2013 campaign, shot by renowned British photographer Tim Walker.

Creative director Emma Hill said of Meghan: “I love her beauty – classic but with a sexy impishness which is super-Mulberry! She has so much character and brings an edginess to the prettiness of the colours and perfectly works the cuts and shapes of the featured styles.”

Discover the campaign, and go behind the scenes at the shoot.

See the campaign >

Behind the scenes >

Meghan Collison

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INTO THE FOREST

Autumn Winter 2012 has now launched online and in stores. The campaign, featuring model Lindsey Wixson and two giant furry forest creatures, was shot on location on Blackheath Common, Surrey, in the UK by renowned British photographer Tim Walker.

We take you exclusively behind the scenes on the shoot.

See the campaign

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

Behind the scenes at the Autumn Winter 2012 campaign shoot

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AUTUMN WINTER 2012

Our Autumn Winter 2012 campaign is a beautiful and evocative series of images shot by renowned British photographer Tim Walker.

The story plays on the romance and darkness of children’s fairytales, inspired by creative director Emma Hill’s visions of explorers, mysterious stories and fantasy travels. It features Lindsey Wixson in her third campaign for us, travelling deep into the woods and meeting two giant furry forest creatures.

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

Mulberry Autumn Winter 2012 campaign, shot by Tim Walker

With huge thanks to Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme, Tim Walker, Andy Hillman, Lindsey Wixson, Jane How, Sam McKnight, Val Garland, Emma Hill, Georgia Fendley and everyone else in the team for creating and bringing to life our Autumn Winter 2012 campaign.

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ANDY HILLMAN

Set Designer Andy Hillman created the fantastic world of melting ice-creams and giant candy sticks of rock for our Spring Summer 2012 campaign. He has worked with photographer Tim Walker on many campaigns and shoots, including features in Vogue. He often works with oversized props and with large scale set installations.

Andy Hillman Studio >

The oversized props for the campaign shoot are amazing! What was your starting point for their creation?

Thank you. I suppose the real starting point is the slight “wrong-ness” of the seaside, it’s a Victorian Circus of stripes, designs and colours which has been laminated with varying elements of the decades since. It’s not planned or designed, it’s just evolved. I think there’s lots of starting points amongst that lot if you look!

How long did it take to make a giant melting ice-cream cone or a stick of rock?

It took three weeks to create all the props for the shoot.

An Andy Hillman-created melting ice-cream

You’ve worked with Tim Walker numerous times now, how is it to work with him?

Haha, I know whatever I say here will cringe him out if he reads this. He is a pleasure to work with and for and easily one of the most creative and inspiring people I know.

How do you think English seasides and the eccentricities they come with compare with seasides around the world?

I think the British have the market sewn up for eccentrics and as a lot of them also enjoy the beach we must be beyond compare! I love British beaches but I prefer mine with dunes, cricket and picnics.

Part of a giant bespoke stick of rock candy

How did you get into the fantastical world of set design, and can you tell us about your most memorable designs or shoots?

I was lucky enough to understudy and assist an amazing designer for four years; it was a fantastic education into sets. Staying on the topic of the seaside and beaches, we once built a bathroom on a Sicilian Beach for a shoot which was supposed to be flooding as if you had left the tap on. It took three long days with the wind blowing sideways and sand clinging to everything. We dragged it to the water’s edge to allow the tide to roll back in and “flood” the set. We waited and waited as the sea crept nearer. Finally the second the first meaningful wave hit, the whole thing fell apart, or exploded, I’m not quite sure which!

The SS12 campaign set up

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SPRING SUMMER 2012

The Spring Summer 2012 campaign, shot by renowned British photographer Tim Walker and featuring models Lindsey Wixson and Frida Gustavsson.

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

The Spring Summer 2012 campaign

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A MODEL LOOK

We were so excited to have Lindsey Wixson and Frida Gustavsson model for our Spring Summer 2012 campaign. Their natural, effortless beauty worked really well against the eclectic, candy-coloured Mulberry beach scene.

Hair stylist Malcolm Edwards explained, “Both girls have gorgeous golden locks, so I decided to run with that and add some hair that I had hand dyed. I mixed a bright sunflower yellow with a burnt orange and it blended really well with the girls’ natural tones, but gave a surreal pop of colour at the same time!”

Here are a few exclusive shots of Frida and Lindsey on location on Brighton Beach, their smiles stayed put from sunrise to sundown!

Frida and Lindsey in one of the finished campaign images

Frida and Lindsey in one of the finished campaign images

The start of the hair styling process for Spring Summer 2012!

The start of the hair styling process for Spring Summer 2012!

Lindsey backstage in hair and make-up

Lindsey backstage in hair and make-up

Malcolm gives Frida's hair a final tweak on set

Malcolm gives Frida's hair a final tweak on set

The girls on set, waiting for the camera!

The girls on set, waiting for the camera!

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BESIDE THE SEASIDE

Mulberry has hit the beach for Spring Summer 2012, piling into retro caravans for a Seventies summer of fun. Inspired by the great British seaside – piers, arcades, donkey rides and sticks of rock – our new season is a riot of colour, classic British summers and camping cool.

Our seasonal campaign was shot by renowned British photographer Tim Walker on location in Brighton in front of its iconic pier and seafront.

Creative director Emma Hill and brand director Georgia Fendley want to say a huge thank you to everyone involved on the day’s shoot: our gorgeous models Lindsey Wixson and Frida Gustavsson, photographer Tim Walker stylist Edward Enninful, Ronnie Cooke Newhouse and her team at House and Holme, hair stylist Malcolm Edwards, make-up artist Val Garland, set designer Andy Hillman and the whole production team.

The location for our SS12 campaign shoot - Brighton Beach!

The location for our SS12 campaign shoot - Brighton Beach!

Mulberry Spring Summer 2012 campaign shoot, action!

Mulberry Spring Summer 2012 campaign shoot, action!

The Spring Summer 2012 catwalk looks!

The Spring Summer 2012 catwalk looks!

Malcolm and his team get going with the hair!

Malcolm and his team get going with the hair!

Pierside fun, the big wheel!

Pierside fun, the big wheel!

Assembling the set (complete with giant melting ice lollies!)

Assembling the set (complete with giant melting ice lollies!)

The traditional English pier scene

The traditional English pier scene

The view from the pier!

The view from the pier!

Lollipop sticks (jumbo sized)

Lollipop sticks (jumbo sized)

Set designer Andy Hillman with a giant candy bag

Set designer Andy Hillman with a giant candy bag

Putting up the beach huts!

Putting up the beach huts!

Setting up the shot

Setting up the shot

Andy overseas the shoot set-up

Andy overseas the shoot set-up

A stick of rock from the shoot, created by Andy Hillman

A stick of rock from the shoot, created by Andy Hillman

A traditional seaside snack board!

A traditional seaside snack board!

Beach huts and blue sky

Beach huts and blue sky

More props arrive...

More props arrive...

Our models get acquainted with the candy-coloured props

Our models get acquainted with the candy-coloured props

The set location - England's Brighton Beach

The set location - England's Brighton Beach

We couldn't have wished for a better day at the beach!

We couldn't have wished for a better day at the beach!

Final make-up touches

Final make-up touches

Model Lindsey Wixson with a giant cone!

Model Lindsey Wixson with a giant cone!

Pier, deckchairs, and models!

Pier, deckchairs, and models!

Sorting out the shoes

Sorting out the shoes

A seagull watches the action

A seagull watches the action

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AUTUMN WINTER 2011

The Autumn Winter 2011 campaign, shot by renowned British photographer Tim Walker and featuring models Tatiana Cotliar and Julia Saner.

Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign  thumbnail
Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

Autumn Winter 2011 - the campaign

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ON LOCATION IN OXFORDSHIRE

The Autumn Winter 2011 campaign and movie launched last week to celebrate our darkly beautiful collection. Inspired by Emma Hill’s vision for the collection and created under the direction of Ronnie Cooke Newhouse, the campaign was shot by renowned British photographer Tim Walker and styled by Edward Enninful with set design by Shona Heath.

AW11 Behind the Scenes Campaign

Shot on set in a beautiful country estate in Oxfordshire, Shotover House, home to the most welcoming family who kindly allowed us – foxes, giant birds and all – to transform their home into a fairytale Mulberry vision of bonkers English country life.

AW11 Behind the Scenes Campaign

Models Julia Saner and Tatiana Cotliar brought a beautiful innocence and playful charm to the shoot and were such a pleasure to work with. Tati entertained the team all day with her fabulous crazy stories and Julia bravely closed the shoot with a modelling first – cuddling a live fox!

AW11 Behind the Scenes Campaign

It’s not every day that we get to set up a giant owl or autumnal debris inside a beautiful manor, a huge thank you to everyone involved with creating our fantastical new season campaign.

AW11 Behind the Scenes Campaign

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SPRING SUMMER 2011

The Spring Summer 2011 campaign, shot by renowned British photographer Tim Walker, with set design by Shona Heath.

Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign thumbnail
Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

Spring Summer 2011 campaign

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