Mathias Van Hooff’s team turned the models into our fresh-faced Mulberry girls for the Autumn Winter 2012 show.
The team work on the models backstage
Our Fashion Week contributor Jenny Dyson talks to Emma Houlston, the illustrator commissioned to create the Mulberry Monster, exclusively for the blog.
Don’t be scared. According to illustrator Emma Houlston, the Mulberry monsters she drew are of the friendly kind. Daddy monster was stood either side of the runway and looking just a little bit startled to have found the whole of planet fashion in his secret lair. ‘I initially thought it was a bit mad for Mulberry to commission me to create monsters when they make such posh handbags’ Emma says. ‘But when I delved a bit deeper into the world of Mulberry, I discovered it’s very playful and magical as well.’ And of course Emma is right. ‘Mulberry sprinkles a bit of fairy dust on its fashion story-telling, so after last season’s giant ice cream cones, of course there could be monsters!’
For the Mulberry monsters Emma drew inspiration from the likes of Maurice Sendak’s Where the Wild Things Are, the creatures in the film of the book created by Spike Jonze, plus a smattering of naughtiness from David McKee’s Not Now Bernard, a brilliant children’s book in which a little boy is ‘eaten’ by a naughty monster (or becomes a monster, depending on your interpretation).
The Mulberry monsters are friendly and gentle. They’ve tumbled out of a cupboard into the world of fashion. ‘They build nests like magpies and love to decorate them with shiny gold things’ adds Emma. No wonder, then that they feel so happy in the Mulberry world with its giant, shiny golden padlocks, a playful nod to the label’s iconic hardware, not to mention the covetable golden turtle on the Del Rey, the brand new bag shown on the London Fashion Week catwalk on Sunday.
If you happen to meet the Mulberry monster, Emma’s advice is to hide your iPad. ‘He’s really greedy and he’ll eat anything, including gadgets. He might accidentally eat your handbag, too!’
Stay tuned for more monsters making an appearance at Mulberry stores this autumn.
Hair Stylist Sam McKnight and his team transformed models into Mulberry girls for our Autumn Winter 2012 show. According to Sam the look for the hair was ‘wild school girl living in a forest’. Here’s how he styled it:
1. Divide hair into three sections.
2. Plait three cornrows, one along the front, one at the back
and the third at one side.
3. The plaits can be raised, others can be regular.
4. Keep it rough by running your fingers the wrong way up the plaits,
this is not a neat and tidy look.
5. Pin the plaits up onto the head in a raggedy fashion.
6. If needed, fix with hairspray and if hair a bit too squeaky clean,
dirt it up with Clay before you start.
(No combs or brushes were used in creating this look!)
A glimpse behind the closed doors of a Savile Club supper, held on the night of our London Fashion Week show.
We hosted an intimate supper at The Savile Club in London’s Mayfair last night, with very special guests including Michelle Williams, Lana Del Rey, Elizabeth Olsen, Vogue’s Anna Wintour and Alexandra Shulman, Alexa Chung, Michelle Dockery and others, hosted by Ronnie Cooke Newhouse and our very own Emma Hill.
On the evening of our show, we hosted an intimate dinner for eighty friends in the 18th century, oak-panelled antique ambience of the Savile Club. The Mulberry monster left his mark on the gorgeous golden lair, and the grand staircase was lined with a dazzling trail of giant golden padlocks inspired by the iconic refined padlock used on Mulberry accessories since the brand’s inception.
We’ll be sharing more pictures very soon.
Night by candlelight
After a short stint manning the catwalk in Claridge’s, the Mulberry monster had to move up the road to the Savile Club in time for dinner. He had a few helping hands along the way!
Waiting patiently for a helping hand
Moving on in...
We hope he's not scared of heights!
A few moments from the day of our show at London Fashion Week, from behind the scenes of front of house at Claridge’s Hotel.
We arrived at Claridge’s Hotel in London very early this morning to start backstage preparation for our Autumn Winter 2012 show. Sam McKnight and Mathias Van Hoof moved in their teams to start hair and makeup, and our models were then transformed into Autumn Winter 2012 Mulberry girls.
Among the crowds at our Autumn Winter 2012 show were Michelle Williams, Elizabeth Olsen, Lana Del Rey, Vogue Editor-in-Chief Anna Wintour, Olivia Palermo, Downton Abbey girls Michelle Dockery and Laura Carmichael and Pixie Geldof.