We are such great fans of what is known as the quintessential British luxury hotel, Claridge’s in London, loved by British regulars and international guests alike.
We asked Claridge’s to tell us some facts about the hotel and it’s history for us to share with you.
1. The hotel was bought by Mr and Mrs Claridge in 1854, receiving the ultimate accolade in 1860 when Queen Victoria visited Claridge’s to see her friend Empress Eugenie of France.
2. In 1929 Oswald Milne, a pioneer of the art deco movement, was invited to modernise the hotel. The entrance was transformed into an elegant lobby with the glamorous mirrors and ‘leaping deer’ lamps which remain today. Much of the original furniture, lighting and decoration from this time remains and it is this heritage which gives Claridge’s its reputation as a Mayfair art deco jewel.
3. During the Second World War Claridge’s became a haven for exiled royalty and heads of state. After the war, in 1947, just before the wedding of the then Princess Elizabeth, a harassed diplomat telephoned the hotel and asked to speak to the King. “Certainly sir,” was the response, “but which one?”
4. When American icon Katharine Hepburn stayed she was reminded that the dress code of the day was that ladies should not wear trousers in lobby, so she simple chose to use the staff entrance instead.
5. For over 100 years Claridge’s has been known for its famous Afternoon Tea. Today, Claridge’s serves a huge choice of over thirty different types of tea, and even has its own blend – CLaridge’s Royal.
Our Spring Summer 2012 campaign was shot on the UK’s Brighton Beach, with the historic pier as the backdrop. We were so lucky to have a clear, crisp and bright day with blue skies and sunshine – certainly not a given in the depths of a British October!
Brighton Beach is a picture-postcard snapshot of a traditional British beach, with a pier, arcade games, seafront fish and chips and big wheel, all things that inspired our new season.
Brighton was a small, sleepy seaside town until the nineteenth century when a new railway from London opened to make it easier for tourists to visit. Brighton Pier is officially known as the Brighton Palace Pier, and was opened in a grand ceremony in 1899. The pier’s history features many British seaside traditions, including original amusement arcade machines in 1905, and a later concert hall and bandstand.
Pictures courtesy of Alison Tanner
Mulberry has hit the beach for Spring Summer 2012, piling into retro caravans for a Seventies summer of fun. Inspired by the great British seaside – piers, arcades, donkey rides and sticks of rock – our new season is a riot of colour, classic British summers and camping cool.
Our seasonal campaign was shot by renowned British photographer Tim Walker on location in Brighton in front of its iconic pier and seafront.
Creative director Emma Hill and brand director Georgia Fendley want to say a huge thank you to everyone involved on the day’s shoot: our gorgeous models Lindsey Wixson and Frida Gustavsson, photographer Tim Walker stylist Edward Enninful, Ronnie Cooke Newhouse and her team at House and Holme, hair stylist Malcolm Edwards, make-up artist Val Garland, set designer Andy Hillman and the whole production team.
For 40 days our Bond Street and Spring Street windows have been filled with a huge Mulberry trunk, revealing lots of festive fun and Mulberry treats each day. The final day is tomorrow so we thought we’d do a round-up of the trunk’s best bits. A huge thank you to our fantastic Visual Merchandising team and everyone that contributed to the trunk’s treats – we loved it!
December is a lovely time for a winter trip, and Amsterdam is a lovely place to go in December! The Bayswater in Grass Green accompanied the team around the city, stopping to soak up the atmosphere at some prime tourist locations.
Stopping in a traditional flower market (amongst the tulips)
Biking over a bridge over a canal!
We found a windmill!
Grass Green Bayswater...on the green grass!
At the end of the travels!
We were lucky enough to have the beautiful Lana Del Rey perform live for us at Chateau Marmont in Los Angeles. Her iconic single Video Games is on our most-listened-to list, and her poolside performance was hauntingly beautiful.
On one day in December, Mulberry gave to me…
Our flagship stores on Bond Street, London and Spring Street, New York will be giving away festive candy canes from the window trunks tomorrow (Saturday 10 December) for a sweet treat.
We entertained guests at Château Marmont in LA, to celebrate Spring Summer 2012. An inflatable scene of crocodiles, giraffes, leopards and tiger balloons bobbed around, dotted with jumbo ice-cream cones and beach balls and the beautiful Lana Del Rey performed an acoustic set during dinner.
On one day in December, Mulberry gave to me…
Our flagship stores on Bond Street, London and Spring Street, New York will be giving away gold coins from the window trunks tomorrow (Saturday 3 December) for a chocolate treat.
Our store at Hong Kong’s Harbour City houses a new interior design feature – The Vault, which will be an area dedicated to exclusive or limited edition products. This is the first Mulberry ‘Vault’ in the world and has been designed by award winning interior designers Universal Design Studio with a site specific art installation created exclusively for the store. The liquid metal and enamel pieces have been created by Based Upon and feature casts of Mulberry leaves from the original Mulberry tree outside our UK factory.
Based Upon kept the production process as natural and organic as possible, letting nature take control of the design. Ian told us: “We like to begin with a journey or location, so we took a trip to the factory in Somerset.”
“We became captivated by the Mulberry tree in nature. The leaves we took from the original symbolised Mulberry’s rural English roots, which then travelled across the world to Hong Kong, as a reference to Mulberry’s travels and expansion over the world.”